Social Media Context Delivery Model On The Rise

Gone are the days when televisions were the only game in the town for watching and distributing video. Internet and Social web have offered content creators and advertisers with numerous options to distribute video in a cost effective manner. Within the course of Social media, “social” video has come forward as a viable tool for video command in any module of the pipeline from production to distribution. For the power audiences, discovery is no longer about twisting through different channels or a TV guide. Now it’s all about considering social recommendations and browsing social media feeds.

An overview of rising Social videos:

Social media influenced video has dimmed non social video on the web – In terms of the audience size, social media influence video is accelerating as compared to the non social video. The online video audiences are expected to double, globally reaching 1.5 billion by 2016. A big chunk out of them consisting of an enhanced significant portion will watch video and TV content on social media platforms like, Facebook, YouTube. Over the last 10 months, Facebook had the fastest growing online video audience of major web properties.

Social media is having orphic effect on content medium – Length of the video is shrinking, in part to associate the preferences of social media audience who like to snack on video. The collaboration of mobile devices and social media will be crucial to video future. Videos are heavily discovered and shared on the mobile device but using social media channels.

Advertisers wants to follow social video – In April 2013, 85 percent of U.S people viewed Internet video. And in U.S alone, video advertising is now up to 13.2 billion monthly views. According to the reports, consumers are more into watching brand video. Also, socially referred video starts are likely to be completed than non social video.

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Big Data Helping Make Vital Business Strategies

Big data has definitely transpired and grown into a vital entity that most businesses just cannot spend to ignore. Big data is entirely accustomed to the technologies and processes associated with gathering and analyzing capacious amount of information regarding customers, markets, suppliers and operations. The bulk of this information is being made available to businesses with the means of mobile phones, instrument sensors, transactions on the Internet, and so on. Big data can be characterized as the flood of data from numerous resources. It possesses high speed interactivity as the data is being generated at a high speed from vast resource pool.

There are many analysts that have predicted that Big Data industry will significantly grow at the rate of 31 percent annually between the 2012- 2017, which is almost seven times greater than the growth rate of other sectors in the technology industry. What is interesting to understand is the fact that this is just the technology infrastructure portion and bulk of the information is still in the scattered form making it highly difficult to manage. Big data is also an extensive driver for the tremendously growing business analytics market which many believe would reach $51 billion by 2016.

The human element is also an important aspect in the viability of the not so secret magic ingredient that drives the success of Big Data based business strategy. While conceptualizing Big data based analytics, it is often beset by technology issues that are abruptly put forward making it difficult to looking beyond that. Most of the management analysts, vendors, and academics have been claiming that Big data technology will offer competitive advantage to business.

This can be done, but definitely not with just bringing in the technology. Being a resource, technology is readily available for all players in an industry to buy and install, and by itself, a technology cannot give a business, competitive advantage. This is why it is important to understand that accumulative analysis of big data is highly necessary to drive business growth in the near future.

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Over Credence To Tactical Analysis Results In Loss Of Strategic Objectives

Technology market is progressing at a rapid pace and is ruling the social and corporate lives. Hardly a day passes without news flash of some latest system ingesting huge volume as well as big data and discharge analysis on what is to be done next morning, hour, or minute. From dynamic product pricing and social media sentiment analysis, to congestion based tolls on HOV lanes and real time traffic, everyone is adopting more and more of these super fast micro decision formats to do whats more proficient to enhance business without considering much for the cumulative effect over a broader scope and for longer period.

The immediate sales may be increased by dropping the price in real time, but what if greater effect is to depress sales of more profitable products? Offering alternate routes help reduce traffic congestion in the short term. Of course, analyzing the much broader scope and impact of quick decision is the need of the hour and not what real time analytics are designed for. These are the tactical tools meant to focus on narrow tasks and deliver the most important information quickly.

The trends of ensuring long term strategic objectives are met in order to traditional business intelligence systems which hold collaboration of information from across the organization’s shrine of systems and delivers a wider, deeper, long term view of operations. Due to the generic nature of these systems there are larger, slower and the latest big data analytics tools deliver immediate gratifications and fancy visualizations.

The overall strategic objectives should incorporate various aspects into consideration that would give an added layer of due diligence to the end user resulting in overall success of tactical analysis.

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Bringing Business Strategies To Reality

Enterprise officials usually spend hours in strategizing, conceptualizing and tweaking business plans. But at the time of execution, the planning overcomes with analysis crash which makes the overall process redundant. Organizations strive hard to integrate the right strategy, but months down the track are left wondering whether they have done enough with its absolute execution or further enhancements are still required to minimize risk assessment.

It is the improper vision when the output doesn’t match up with the efforts that are put at an earlier stage of conceptualizing. Social collaboration systems are binding departments, with staff and teleworks on the field to allow them to adapt various trends and be more engaged as well as productive.

More than 40 percent of the respondents in every organization needs to work along with other teams to generate output, hence they are required to concentrate on online processes that offer support for efficient working. This is highly vital in the current socio economic paradigm which has curtailed itself in a highly competitive ecosystem.

There are certain social collaboration tools, meant to help organizations to connect planning and execution through project changes, while communicating updates and responsibilities in real time.

Enterprises need to appoint someone on their own and drive the process, and ensure that the overall project does not deviate from its original route as most projects are not very far from completion if they are driven by passionate resource management. Formal responsibility should be assigned to those who are better at apprehending tools for use in order to advocate the overall process.

Organizations often juggle to convert plans into actions which further becomes complex if tasks are not properly assigned as and when the plan is completed. If everything goes according to the plan then the confusion gets eliminated giving a clear direction to the strategy.

This creates an open platform for the officials to review all the responsibility, timeliness and account the growth at every stage. Associates liability is a powerful tool, so working out how to harness the strength of associates will surely drive results. [...]

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Analytical Thinking – Key to solution of problem.

Thinking analytically or critically helps us in evaluating problems and making right decisions. It is the best approach to be used in making good decisions. You should think IDEAL while finding solutions to problems where I – Identify the problem, D-Define the problem, E- Examine the options, A- Act on Plan, L-Look at the consequences.

Problems should be solved in a strategic way and should follow a step by step procedure as Evaluate the problem, Manage the problem, Make decisions, Resolve problem and Examine Results.

Thinking uniquely and coming up with untouched options made a difference in analytical approach and other ones. It basically widens the probability area and can also affect the approach towards the solution. The main point we should always remember is that we should not confuse assumptions and opinion with facts. Also, an important thing is that we should not go for those solutions which can be error prone or troublesome in future.

In last but not the least, Analytical thinking is not just thinking, it is thinking which impose self improvements.

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Participation of a Business Analyst in growth or Productivity of an Organization.

Expecting profits and continuous growth in an organization without Business analyst is like having rain without clouds. They are the one who act as an intermediate between stakeholders and developing team to elicit & analyze, plan & monitor, Manage and communicate Requirements & analyze an enterprise.

Business Analyst has precise details of policies and procedures of the business environment. So, he has the ability to impart any changes in any area. He is one who is able to change ongoing trend of business with new ways which are more fruitful to the organization.

He has the ability to perform evaluation tasks to assess the needs and problems of organization. He has the perfect skills and ideas to increase Profit & Excellency in production and creative mind to implement those ideas. He is the one who help organization to grow, prosper and achieve success in a smooth way.

He is the one who thoroughly studies the business and analyze the problem areas. After making a proper action plan, implement this in a way that company grows. He can even challenge the existing business style with his own way of executing the way to success. He is even authorized to rephrase the business objectives.

Business Analyst is the one who can be fully relied upon for success and growth of organization.

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Job of a Business analyst Varies with Organization

Every Organization has decided different roles and responsibilities for their Business analysts. Basically, He has Analytical Skills, Technical Skills and a master’s of Business Skills. A Business analyst is one who knows the job of every employee of organization in detail. Some Organizations assign them roles according to that of a Project Manager.

While, Some Organizations look for a business analyst who can take care of their internal Management and guide action teams in executing projects smoothly. The one who could be responsible for the production of an organization and able to decide the priority level of tasks and act as a central core of an organization designated as Business Analyst.

While others, take them as an essential part of M-teams. They provide them the job of high level analysis of business activities. These M-teams helps in forecasting the future workforce. Business Analyst has the ability of modifying the way of accomplishment of client Business.

Some Business Analysts are given the responsibility of monitoring market strategies. They are required to analyze company policies and procedures to increase the productivity of an organization. The five Key tasks that every Business Analyst does are: Elicitation, Planning, Analyzing, Monitor & Manipulate, and Critically Evaluate.

In brief, A Business Analyst has to perform lots of roles and responsibilities. He is the one who has the ability to effect the growth and productivity of an organization. The main reason behind requirement of BA in an organization is the need of advancement and Perfection. A Business analyst is hired to help the organization in growing, prosper and achieve success in almost no time.

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Plan and Monitor your Business Analysis Activities

Planning is the first step towards the inception of any project or business. So, in order to successfully perform your business activities you need to monitor your business goals, targets and requirements to achieve them.

Following this intellectual knowledge area, you will explore the action plan to be employed to have a face off with your stakeholders. The foremost thing the analyst need to keep in mind is to have a detailed description of the process to be followed for the business activities. After the process is finalised, next thing to fix is the technology and platform to be used for the development.

Before proceeding with the noted and planned activities, the analyst must gather all possible knowledge abut the business requirements and organisation. After the action is defines, Business analyst can start working on the work strategy to be followed.

Once, the project is started, the job becomes more tedious because the activities are to be monitored very careful for having a reliable and high quality output. Performance reporting can assist to yield profitable results. Each and Every activity must be evaluated and stored in a proper format.

If somehow, any problem occurs while working, precautionary plan or back up plan must be ready to compensate. Therefore, we cans ad that proper analysis, leads to better management of the Business and project.

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The Power of Web Marketing Strategies for Your Business.

In order to attract more and more customers to your business via your website, you require to market your website as you would do for your business. The specifics for the web marketing are different but the base fundamentals are same.
Initially, you must mark your target customer. It must be based on their demography, primary needs and concerns. Once, the designer is aware of all these points, he can design the website according to it. After the development of the website is completed, you need a compelling and convincing content which is strong and reliable enough to inculcate trust among the viewers.
On the internet, the main aim of a website is drive in more customers and business. All visitors of your website are not the customers at first time. To become a potential customers, the company need to follow them up through their e-mail addresses.
To get the visitor’s email address is not so simple, as most of the time the visitor may not regard you as reliable. To avoid such useful visits, try to lure your visitors by offering them something interesting like: free article, free coupons, so a cash price etc to get themselves registered for your website. Like this if you are successful in receiving good number of e-mail addresses then you can expect some converted as potential customers.
Once your website is giving you good conversion rate, than you can actually divert your attention to drive more traffic towards it. Some of the basic ways of calling maximum traffic towards your website are Search Engine Optimization, pay Per Clicks, Affiliate Marketing, Press Relations, Email Marketing and social networking.
To gain benefits from the web marketing strategies, you need to start from the basics. So, gone are the days when web marketing development for your business is limited to printed ads, radio and television commercials.
Web marketing development is now turning as the significant part of every business due to popularity of internet. It is imperative for the business to ignore the value of web marketing for the success of any business on the internet.

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Basics of Location Based Marketing.

In the era of advertising, Location Based Marketing on mobile is one of the most celebrated method to strike the chords at the right time in terms of the customers. Location Based Marketing holds enough potential if explored intelligently can yield surprising results as it helps connecting and delivering appropriate and target oriented messages. Location based technique would be considering and concentrating on a specific area, time and audience and would advertise according to the trends in the location.

Technically if we define Location Based Marketing, it is when any application or service inculcate the use of geographic locations to deliver or enhance a marketing service. Now, the required geographic location data can be procured from plenty of ways:

  1. A customer provides a Postal Code, Zip Code or the locality on its own.
  2. The location of the customers or the device can be produced with the help of mobile network operators.
  3. Use of automatic detection of location through hardware, GPS enabled and wiFi enabled devices.

By finding the adequate information of the potent customers, marketers can use it to provide relevant and luring advertisements and deals to the user.

Listing some prominent ways of Location Based Marketing:

  1. Embedded Icons/ Sponsored Embedded Advertising: Various types of sponsored deals can be embedded on map or on the page/ in app. Sponsored embedded advertising without search term rather it is based on the interest of the end users. Icons and logos can be displayed on the maps to determine relevant location to the user.
  2. Search via Local directory Advertising: It is the marketing through local merchant retailers like City Search, Yellow Pages, Dex etc. This will be displaying the advertisements according to the location or area.
  3. Notification based on Location: It will use the collected information through Wi-Fi, GPS or NetworkBased, to deliver app alerts or messages according to the user interest and preferences. Such services are adequate for both smart phones and featured phones. Once the user is registered the consumer will get the notification as soon as he/ she will be in the vicinity of the store.
  4. Location Branded Application: The purpose of LBS technology is to augment brand owned mobile media services.

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